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Introduction “User experience encompasses all aspects of the end-user’s interaction with the company, its services, and its products,” says Don Norman, the person who coined the phrase. When designing a product or service, and setting up your business, it is important to consider how a user is going to learn about the product or service, […]

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In today’s online environment, it is getting increasingly difficult for sites to be found online. Millions of blogs and businesses are competing for user attention, but only a fraction of pages get any traffic from search engines. This is confirmed by Ahref’s recent search traffic study, which found that more than 90.63 percent of online […]

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When the internet was originally conceived, few would have imagined the volume of data and speed of delivery that would be required to meet the insatiable appetites of 21st Century media consumers. To cope with these demands, early developers came up with an overlay network that could perform vital optimization tasks such as load balancing […]

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Long gone are those days when mere SEO and paid advertisements were the key to conversions and higher sales. The 21st-century customer is smarter, more well-informed, and has a trove of information at his fingertips to make the right choice. Dealing with today’s customer is not only a challenge but quite an eye-opening experience with […]

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Ask an SEO expert and they’ll swear that SEO (Search Engine Optimization) is way better than PPC (Pay-Per-Click Advertising). Turn the tables, and the PPC expert will swear on the opposite being true. Did everyone lose the ability to see the proverbial forest from the trees? Not really. You can make a case for both […]

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Words are powerful! And nothing can beat well-written text in print and online marketing. But there is something about visuals such as images, videos, and infographics that instantly draws reader attention – enough to connect and entice them with your brand! In fact, the human brain has always processed images faster than words, so… the […]

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Marketers often cringe at the name ‘Stock Photos.’ And truthfully, we cannot (always) blame them! Today, the World Wide Web hosts numerous stock photos sites that offer royalty-free images at affordable and sometimes zero cost. They are high-quality pictures available in multiple categories, making it easy to reuse for commercial and personal purposes. However, even […]

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Conviction, defined as a person’s firm belief in a point or argument, is what makes any excellent written content effective. By injecting undeniable conviction into their output, a content writer shows that they are confident that what they have written is true and correct. Thus, it can convince readers to agree to what they are […]

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In recent times, our approach to digital marketing has largely been data-driven. With over 3.5 billion smartphone users around the globe, we now have an unprecedented amount of data that reflects user behaviour and consumer insights. It makes sense to say that for any successful marketing plan, data is the key. Collecting and harnessing web […]

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I think most of you would agree with me when I say: “Our photographs don’t turn out the way we want them to! There is always something that seems a little off and needs improvement or retouching.” This is where online photo editors come in! Online photo editors are widely available in the market with […]

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32% of Facebook users have seen at least one Facebook ad. That’s 32% of 1.95 Billion people if you’re into big numbers. Most social marketers (93% of them to be exact) use Facebook ads. The platform keeps on growing and adding new features every day and it has become almost indispensable to marketers across industries […]

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If customer service is the most important factor in a customer’s buying decision, then why doesn’t everyone have a chatbot in 2020? One reason: technical knowledge (or lack thereof). Every eCommerce business wants to provide better customer service software but there is a common misconception that the only option for the average non-tech-savvy store owner […]

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Winning the SEO war is a long-term challenge. It’s not something that you can do in a week or a month. It takes at least a year to build a solid SEO strategy and several years of adjusting and optimizing to get in Google’s good graces.? There are several components to search engine optimization, including […]

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Many marketers rely on free stock video and photo websites to fill the ‘visual gap’ in their content. And in most circumstances, the protocol works. Until… The same image or video is found on a competitor’s website. Or they come face-to-face with a licensing requirement. And we have all heard stories about original photographers taking […]

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You write code better than headlines? Are you a rockstar at product development and negotiation but feel like you can’t write a convincing sentence to save your life? This is the case with most startup founders that we onboard at the digital marketing agency I run. And it’s perfectly normal: we all have a different […]

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