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Want to work less, but make more? Of course you do. Building up your personal brand and your authority in your industry is one way to do that. As an industry influencer, you’re valued for your experience, opinions, and advice, not just your deliverables. You’ll get in front of more clients, land bigger accounts, and […]

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The benefits of social media are nearly endless, but when it comes to social media advertising, social networks are a truly great channel for businesses of all kinds to advertise.? Here are the top ten reasons to use social networks for advertising. 1. Your Customers are on Social Media Platforms Perhaps the most important reason […]

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What Is Social Media? Social media allows us to share content, which includes photos, events, and opinions in real-time, instantly and efficiently. This is made possible by applications and websites created especially for this purpose. Most of us access and use social media through apps on our smartphones, iPad, or tablets, but a desktop setup […]

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Have you ever wondered how social media platforms choose what posts show up in your feeds or what accounts to suggest to you? Turns out, AI has been doing the heavy lifting, processing volumes of information to make sure your feed is personalized based on your preferences and online behavior. This is just one of […]

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Social media has been an important part of a business image for a long time. There are countless examples of companies doing it right and those, unfortunate, cases where they missed the mark on social media. But in recent years, social media has become not just a marketing tool for business but an important part […]

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Officials at the United Nations have banned any use of Whatsapp to communicate as part of duties. Speaking to Reuters, a UN spokesman said Whatsapp was “not supported as a secure mechanism”, a statement that has led Whatsapp and some notable cybersecurity companies to respond in protest. The banning comes on the tail of UN […]

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There is no point in investing time in quality and value-driven tweets for your business or personal Twitter account when you don’t have any followers. Is there? But again, what to do when you’re just starting with Twitter? How do you find loyal followers as quickly as possible? Don’t worry, though! Even when finding thousands […]

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Social media giveaways are engaging for users and highly beneficial for the brands that host the giveaway. Companies are using giveaways to drive traffic to their websites, build email lists, and increase social media followers. Giveaways are viral content on social media. When a user sees a giveaway pop up in their feed, they immediately […]

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Trust is important, especially in business. If investors don’t trust you, they won’t fund your business. If customers don’t trust you, they won’t buy your products. To gain trust, you have to build and maintain a good reputation. It was a lot easier to maintain a good reputation before the internet. Today, data travels very […]

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Reddit is one of the largest social media websites out there. It’s more than that; it’s one of the most popular websites overall. People turn to Reddit to have discussions with friends and strangers, keep up with the news, share memes and jokes, and even study. It’s one of the few social media sites that […]

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Social media data is one of the richest sources of information available to modern marketers, influencers, website operators and data scientists. One of the challenges, though, is finding the right way for your operation to harness that power. Let’s take a look at how social media data can boost your sales. The Raw Data in […]

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In 2016, the ByteDance company created a new app TikTok, which is also circulating within the Chinese market, known as Douyin. In only one year, this app had a remarkable hundred million active users per month. It was a huge success for ByteDance, so they launched an international version. Shortly after being launched, ByteDance acquired […]

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You may not consider Instagram as the go to platform for business growth, but if you don’t consider it you run the risk of falling behind your competitors and other businesses. Whilst it is an amazing platform for getting your name and your brand out there and connecting you with markets you didn’t even know […]

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Social media is an integral part of our lives. A cheesy statement, indeed, but a true one, nonetheless. However, in the recent decade, social media has become more than just a platform for your photos and a way to keep in touch with your friends – it also serves as a forefront for many businesses, […]

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Instagram leaves its users a rainbow of options considering the way they interact with each other. Several years ago, Instagrammers had to leave the app if they didn’t want to leave a public comment. But as soon as developers integrated the in-app chat room, the time users spend on Instagram tripled. The messenger involves not […]

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