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The advent of digital marketing opened new ways for brands to reach anyone, anywhere at any time. And since then, every brand started adopting strategies and techniques to promote their products and services online. Every business, whether it is small or big, always wants a fully functioning website. It is the search engine that acts […]

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Looking for the best social media management software to help you save time while managing your social media marketing efforts? In this article, we’ve gathered ten great social media management tools that will help you do everything from scheduling to automatically sharing old content, creating social media images, evaluating results, and more. Social Media Marketing […]

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Starting a business for the first time is both an exciting and a daunting prospect. As you start off, hopefully you have a clear idea of where you want to go, and what you want to achieve. But how will you get there? In today’s world, having a strong digital presence is essential and your […]

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If you’ve spent more than five minutes studying digital marketing, there’s a good chance you’ve run across a whole host of acronyms. SEO? SEM? SMM? SERP? While it can sometimes feel like learning a new language, these terms play a unique role in the online advertising process. But which ones do you really need to […]

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Search ads benefit both search engine users and online publishers. ? Three-fourths of people say paid search advertisements help them find the information they’re searching for online, according to a survey from Clutch.? If people find your ads useful, your business can improve your brand awareness and earn high-quality site traffic.? In fact, search ads […]

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Search Engine Optimization (SEO) is a fancy word for “website visibility.” How visible is your website? Are consumers finding you organically through search engines such as Google or Bing? If you don’t know where your website stands, chances are you need help increasing SEO. If you’re thinking of launching an SEO (Search Engine Optimization) campaign, […]

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Companies that are operating online using websites, including e-commerce sites, are relying on search engine optimization (SEO) for the success of their businesses. SEO is a powerful and proven Internet marketing strategy that drives quality traffic to your website, which could convert to sales.? Optimizing your website is not that an easy task. With the […]

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The world of search marketing is all a-twitter as Google tries to use machine learning in place of their historic reliance on indexing pages and ranking the best, based on natural language. On the AdWords side, the algorithm is clueless about the language of advertising…so many ads are suddenly disapproved. Here’s a true story of […]

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SEM VS SEO, which is the best marketing strategy? Is there even a difference between SEM and SEO? Indeed these two marketing strategies seek to fulfill the same outcome, driving quality leads to your business, but that’s as far as the similarities go. Here are five major differences between the two so as to settle […]

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Yes, we’re already halfway through the year.? But Facebook advertising is always evolving. New products, features, and strategies develop all the time. With that in mind, as an advertiser, it’s crucial to stay up-to-date on the exciting opportunities to market your product and brand on the biggest social platform in the world. In this article, […]

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It is a fact that even the experts may not be able to precisely track the traffic for search engines in organic search from a keyword point of view. So, we may have to rely on other alternative methods to keep track of this which is essential to fuel your SEO efforts appropriately from time […]

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“The success of a page should be measured by one criteria: Does the visitor do what you want them to do?” – Aaron Wall, founder of SEObook.com Google processes more than 3.5 billion searches daily. That breaks down to 40,000 searches per second or 1.2 trillion queries per year. What might be more astonishing than […]

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If you’re a business, big or small, you probably have a Google listing. (If you don’t, why are you still living like it’s 1999?) If you have a Google listing, you know what Google My Business (GMB) is. It’s a handy tool and a great way to boost your visibility on the world’s most massive […]

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If you’re involved in online marketing, you likely already know that buying links is a big no-no. Not only does Google frown upon it, but the practice makes your content seems spammy and cheap, which nobody likes. What’s more, buying backlinks isn’t sustainable, and it will eventually burn out, leaving you with nothing but a […]

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The last few months have seen more algorithmic updates than the entirety of 2016. On September 23, 2016, Google made an announcement that the entire SEO world was dying to hear: Penguin would become part of the core algorithm. With the release of Penguin 4.0 it has become clear that Google’s purpose is to build […]

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