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As you establish your corner of the internet, the success of your efforts hinges on your online marketing strategy. Appear on the first page of Google, and you can claim a majority of all internet traffic. Get stuck on Page 2, and the odds are considerably stacked against you. In your quest to gain visibility, […]

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Keeping your website up to date is essential for all companies. An updated and redesigned website is a user preference. There are always new trends to follow, new colour schemes or changes in the Web. It is an essential but difficult task. Redesigning a website must be done carefully, or it can be catastrophic for […]

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In 1998, 3 years after Yahoo took the internet by storm, the to-be search giant, Google, was found. However, we all know every other search engine in the world is far behind in the race compared to Google. With innovative ways of reaching an audience and helping them with effective solutions, Google has secured a […]

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Google use over 200 factors when deciding where to rank you in a Google Search. The algorithm utilizing these factors is a closely guarded secret. It’s also constantly changing. In fact, there are around 500-600 changes made to the algorithm every year.? But a few times each year Google releases a “broad core algorithm update” […]

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Congratulations, you’ve made a website. You’re now among the near 2 billion websites — and counting — bouncing around the internet. From one website in existence in 1991, this is how far we’ve come. It shouldn’t come as a surprise that your site can easily get lost amongst the incessant influx of websites populating the […]

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Backlinks have long been one of the top signals search engines used to determine the ranking of your website. Though search engine algorithms continue to evolve, backlinks will continue to matter as long as there are organic search results. While the best strategy for building backlinks may change over time, what search engines penalize is […]

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If you are a small local business owner on a hunt for local leads and relevant search engine visibility, local SEO is exactly what needs to deserve your closest attention. So, as you may have guessed, in this article I want to talk about local SEO as well as share with you some link building […]

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“Lots of companies don’t succeed over time. What do they fundamentally do wrong? They usually miss the future. I try to focus on that: What is the future really going to be?” – Larry Page, Co-Founder of Google and CEO of Alphabet, Inc. There is no company in the world more obsessed with innovation than […]

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“What continues to plague search marketers is the adherence to old-think issues: ‘Content is too hard to create.’ ‘Links are too hard to build organically.’ This type of focus blinds you . . .” – Duane Forrester,?VP of industry insights at Yext The purpose of marketing is not merely to display the value of your […]

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SEO Targeting
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Ah, that sought-after first page position. Everyone wants it – from the beginner blogger to the established multi-national business. When it comes to search engine optimization, there is no greater victory than having your website or blog rank high in SERPs. This is why marketers, copywriters and developers alike put so much effort into optimizing […]

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Let’s face it: You will need to use a SEO plugin to write quality, professional content search engines will love. At first, it may be daunting to use a SEO plugin like Yoast, especially if you have little or no experience with SEO. And you may want to pull your hair out as you try […]

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In the digital age that we live in, it is important for every business to have an online presence. Not only has the whole world shifted to the convenience of the Internet, but we now also rely on the credibility of it. Search engine optimization helps to develop the traffic of a webpage by using […]

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SEO Targeting
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“SEO is a long term game. It needs hard work, consistency, smartness, and most importantly patience.” – Robin Khokhar, founder of Tricky Enough When a company begins to develop a SEO strategy or work with an optimization firm, the single biggest question on everyone’s minds is, “How long until our site tops the SERPs?” It’s […]

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SEO Targeting
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“No one’s ever achieved financial fitness with a January resolution that’s abandoned by February.” — Suze Orman, Host of The Suze Orman Show Every year, scads of individuals set resolutions to make them a better person in the New Year. In 2017, why not take a different approach and resolve to amplify your SEO strategy […]

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There’s historically been a lot of buzz surrounding content length: how many words does content need to contain to go viral? While it’s an accepted truth that?long-form content converts better?than shorter content, how long does that long-form have to be? Will 1,200 words do the trick? 1,500? 2,000? If you’re a follower of Buzzsumo, you’ll […]

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