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32% of Facebook users have seen at least one Facebook ad. That’s 32% of 1.95 Billion people if you’re into big numbers. Most social marketers (93% of them to be exact) use Facebook ads. The platform keeps on growing and adding new features every day and it has become almost indispensable to marketers across industries […]

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Digital marketing has changed the way brands communicate with their customers. The personalization and ease of connection this channel offers is unmatched, especially when you compare digital and conventional marketing efforts. And Facebook, being one of the largest digital marketing platforms, has reshaped community management as we know it, especially after introducing Facebook Bots for […]

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As a small business owner, you know that you need to embrace social media and other digital marketing. So you have probably done your duty and put together a business Facebook page. You may be disappointed with your efforts and the lack of increased revenue. If you are not seeing the results you expected from […]

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It’s hard to find an article about social media that doesn’t mention the continuous drop in organic reach of Facebook business pages. And it seems like this drop isn’t stopping any time soon. In late 2019, Facebook rolled out another algorithm update which caused the reach to go down another 2.2%. This means that page […]

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Facebook continues to hold tight as one of the most popular social media platforms. With nearly 2.45 billion monthly active users, it still remains one of the most used social media platforms. As marketers, we are always hearing about the importance of social media channels. This drives us to make well-informed decisions in ways to […]

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Currently, Facebook is the king of social media! That’s why the thought of running a successful social media advertising campaign brings you to Facebook.? Facebook ads are generally the cheapest and most easily tracked form of online social media advertising. Plus, the ads are optimizable! And, this feature gives you a lot of control over […]

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Chatbots are in trend these days. They are highly versatile and can be utilized to boost customer service, increase online sales, as well as help in customer retention, lead generation, and data collection.? Using chatbots also improves your marketing efforts and conversions on what is missing on your marketing strategy.? What is a Chatbot? A […]

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If you are even remotely associated with the world of crypto trading or the blockchain technology, chances are that you have learnt a tad about Libra. Libra is Facebook’s endeavour in stepping into the domain of cryptocurrency. Merchants, investors and speculators are all waiting with bated breath to see what seismic shifts Facebook, with its […]

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Social media definitely has its merits, there is no denying it. When it comes to personal use, social media is often utilized to showcase our lives in a positive light. Although it sounds like a beautiful thing, this has actually created a very competitive culture. Nowadays we live in a society where the pressure to […]

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Are you searching for the best social media plugin for your WordPress?site to bag more social traffic and followers?? If you look closely, you?will find one thing that is common in most of WordPress sites. They all have social media buttons to make things easier for visitors to share content and follow social media accounts.? […]

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Being in marketing, it is always crucial to keep testing your strategies and monitor their performance across all verticals. Be it social media marketing, email marketing, or any other form of marketing. Marketers should analyze how successful a campaign/strategy might be with a test run. The outcome will help them make a constructive decision on […]

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According to Coinmarketcap, the global volume of all cryptocurrency trading hit a 300-day high in February 2019. At 33.85 billion, it was the highest volume recorded in the preceding 10 months. This means trading activity in the cryptocurrency industry is increasing significantly worldwide. As blockchain shows no sign of slowing down globally, with it’s widespread […]

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The Rise of Social Media Over the last decade or two, social media websites and applications have completely taken the world by storm. Their mix of entertainment, practicality, and accessibility has led to an explosion in their use and popularity. This popularity began primarily with younger generations, who were savvier with digital technology and the […]

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We live in the age of Facebook marketing. With almost every big and small business present on Facebook, no marketing strategy is complete without Facebook advertising.? Did you know that Facebook has 80 million small and medium-sized business pages and 24.2% of these pages are using paid media? Marketers are investing a lot of time, […]

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Facebook video ads work differently than Facebook image ads. With image ads, you might be able to get away with suboptimal Facebook campaign objectives. With video ads, choosing the right objective is the difference between amazing results and abysmal ad performance. To prove this, we ran an experiment to first determine which objectives worked best […]

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