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How do you turn your eCommerce sales from ‘okay, I guess’ to ‘wow!’? You’ve tried everything to bring in more traffic and convert. Mailshots, social media campaigns, SEO and SEM. Everything you do helps a little but nothing seems to lift you onto the next level. I want to share some eCommerce strategies with you […]

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The global B2B eCommerce market, with a value of $12.2 trillion in 2019, is more than six times bigger than the B2C market. In 2019, B2B eCommerce sales accounted for about 13% of all B2B sales. But although the B2B eCommerce market is enormous, a 13% share of all B2B sales seems relatively low. However, […]

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Using only a strong user name and password doesn’t cut it anymore. Companies without MFA are wide open to attacks despite the other security solutions they may have in place. If your employees fall for phishing scams or start sharing passwords, an attacker can get access to your network in no time. But what’s stopping […]

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Knowing your customer is still the most important driver of sales. The job of any marketing team is to understand the wants, needs, and priorities of your target audience better than your competitor—and then give them what they want. The good news is today, we have all the data we could possibly want to guide […]

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Twenty-four million. That’s roughly the estimated number of eCommerce websites that are floating on the internet today, with many more popping up every single day. Now, that’s a huge number. A number that represents the kind of competition your eCommerce website is facing or is about to face, that’s if you are just joining the […]

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SEO Targeting
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Did you know that SEO has the highest ROI of all online marketing tactics? Still, most online stores ignore it and choose to pay heavily for PPC ads. Not convinced yet? Let me put it this way: if you invest in SEO for your eCommerce business you will get free, recurring and, above all, relevant […]

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Differentiation is a requirement for any company to be successful today but with more and more companies selling the same products, to the same audience, with nearly identical products, product differentiation becomes a challenge. And this isn’t just a problem for business owners – it also affects customers. How do customers decide which product to […]

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The internet has changed shopping in so many ways, it’s almost impossible to name them all. The digital era has been a landmark era for so many different reasons. If you asked people to name one, it is likely that they would say shopping! Read our article to find out why. Maybe you’ll see yourself […]

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You know the feeling when you are in a store and see an amazing, exciting, perfect thing that you instantly know you just have to have? Whether it’s the perfect pair of shoes, a golf club that will change your stroke, or a new ice cream flavor you must try, you get that instant rush […]

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Introduction “User experience encompasses all aspects of the end-user’s interaction with the company, its services, and its products,” says Don Norman, the person who coined the phrase. When designing a product or service, and setting up your business, it is important to consider how a user is going to learn about the product or service, […]

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Long gone are those days when mere SEO and paid advertisements were the key to conversions and higher sales. The 21st-century customer is smarter, more well-informed, and has a trove of information at his fingertips to make the right choice. Dealing with today’s customer is not only a challenge but quite an eye-opening experience with […]

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If customer service is the most important factor in a customer’s buying decision, then why doesn’t everyone have a chatbot in 2020? One reason: technical knowledge (or lack thereof). Every eCommerce business wants to provide better customer service software but there is a common misconception that the only option for the average non-tech-savvy store owner […]

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E-commerce sites have been popping up in tandem with the advancement of technology.? But as more and more customers have become tech-savvy, they have become more well-informed than ever before about products and services that are being sold online. Therefore, the most challenging task today is turning visitors into paying customers. Because users have many […]

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Intro E-commerce is a dynamic, high-load kind of business that at times can be hard to manage. If an online seller experiences any trouble operating his company, this inevitably leads to visible flaws in customer service. That is why e-shop owners are always on the hunt for new strategies and techniques allowing them to drive […]

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Building an online e-commerce store doesn’t have to be as challenging as it sounds. Once you’ve taken the steps to find a product to sell to your customers, it’s time to put together the pieces of your store to ensure consumers can find it, navigate it, and buy from it with ease. To be clear, […]

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