FEATURED ARTICLE — August 21st, 2020
Today’s marketplace is an overcrowded environment for brands, with the majority competing for the same target audience. This situation has forced businesses to fight for the attention of potential clients through a different approach; hence, the onset of influencer marketing.?
Over the last couple of years, influencer marketing has become an integral part of social media marketing strategy for many brands. Its ability to drive sales more effectively than other traditional marketing approaches has seen influencer marketing lauded by both B2C and B2B marketers.
As the popularity of influencer marketing continues to grow, some brands remain unsure about the smartest ways of adopting the influence of social media personalities to boost their business. While there are many benefits of influencer marketing, it can be a confusing and rather complex strategy to launch and manage.?
A successful influencer marketing strategy enables you to increase brand exposure while building authority in your industry. It also drives traffic to your site, getting new leads to purchase your products and services. However, for this to succeed, you ought to have an excellent hosting platform for your website. Checking out the features of Kinsta and WP engine would be a good start.?
What is Influencer Marketing?
At a fundamental level, influencer marketing is a strategy that identifies social media users with a strong influence on a brand’s target audience. A brand forms a partnership with the influencer wherein the latter agrees to expose their audience to the company’s message or content.?
This type of marketing works because of the high levels of trust that the influencers have built with their following. The recommendations from them act as a...
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